Our Leadership

Julie Davis Farrow started Plantscapers in 1981 while she pursued her college degree in interior design, horticulture and business.   Today, she serves the company as Founder and CEO and is instrumental in the direction, culture and leadership of the organization.   Julie also serves as a Design Consultant, working alongside our many clients in making their dream interiors a reality.

Julie specializes in creative and innovative designs utilizing “green products” and the finest plants from the best growers.  Julie is an active member of Green Plants for Green Buildings, AmericanHort, and The National Association of Landscape Professionals.  Additionally, Julie was a founding member of Pinnacle V, an international peer group of plantscape professionals who share best practices and progressive business strategy.  She is a registered speaker trained by AIA to present “Authentically Green Interiors: Optimizing Nature’s Design.”

Julie finds passion in her clients’ reaction once a job has been installed. She enjoys working together as a team with the design community to complete their work with her “green” designs.

In her spare time, you can find Julie playing volleyball and tennis, enjoying a time with friends and her two amazing children, Courtney and Trevor, as well as her energetic grandson Dakarie.

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In 1983, Mark Farrow was working for a local moving company.  At the time, Julie and Mark were friends and Julie needed some “braun” to lift some plants on an install.   She asked for help.  After the job was complete, Mark found the nearest payphone, called his boss at the moving company, quit his job, and joined Plantscapers.   The rest was history, as Mark now serves as our COO.

Mark’s day-to-day responsibilities include managing the overall operations of the business, including our installation and holiday departments, warehouse inventory, green wall installations, as well as a strong contributor to employee morale and training.   He is the point person on our team that ensures that we have a well-oiled and successful operational structure.

On weekends, Mark can be found playing tennis, golfing, or watching any sporting event, including his favorite team, the Baltimore Ravens. One of his biggest joys is spending time with his grandson Dakarie.

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Jason Cupp and Julie Farrow met at an industry event many years ago in Las Vegas, and they began regular conversations about marketing and sales. With Jason’s background as a business owner, combined with his knowledge and education in accounting and financial metrics, staff development, leadership, as well as team building and hiring, Jason joined Plantscapers as CFO.   His role involves many diverse facets, including financial reporting, sales forecasting, budgeting, human resources, team building, as well as developing relationships to successfully execute the Plantscapers growth plan.

Jason is a long-standing member and Past President of the National Association of Landscape Professionals (NALP).   He has been Landscape Industry Certified since 2001.   Jason has been Kolbe Certified for almost 13 years, using that knowledge to build dynamic and efficient teams all over North America.  He recently won the prestigious “Kolbe Professional Award” in 2017.

Jason, a self-described coffee and Apple computer addict, enjoys photography, traveling, reading, the beach, and connecting with his many friends and family around the world, when not busy at his laptop or in the office working.

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In 1995, Katie received her design degree from Platt College in Newport Beach.  While waiting to land her “real” job, she took on temp work in customer service and realized she was much better suited for relationship building.  With over 20 years of Customer Service Management combined with a fun upbeat style, Katie brings her unique team building method to the Plantscapers family.

Katie oversees our plant technicians across southern California and visits each of our clients throughout the year to uphold our standards of excellence.

During the summer, Katie enjoys spending her weekends in Catalina with her family diving, snorkeling and chasing wild buffalo.  In the winter months, she can be found snowboarding Snow Summit or Mammoth Mountain.  The rest of the time Katie spends with her husband creating a home and raising their two kids.

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Alfredo Munoz is the kind of leader that every team wants. He entered the industry in 2007 and built his skills on the job. After five years as a technician, in which he honed his skills in installations, customer service, ordering, and scheduling, he became a horticulture manager, where he excelled at quality control.

Now, Alfredo has joined our management team as a technician and training manager. In addition to working alongside the team on installs, he handles ordering, scheduling, and ensuring quality control. Alfredo will also be in charge of hiring new team members for the Plantscapers family. His dedication to his craft is evident as he passes along his wisdom and enthusiasm for horticulture to our staff. He leads by example as he ensures the gold standards for which Plantscapers is known and builds morale and camaraderie with everyone he meets.

When he’s not supervising the horticulture team, Alfredo enjoys playing bass guitar and spend time with his family. He’s also a travel fan. On the bucket list? France or Spain. But why stop there? We are thrilled to have Alfredo on the Plantscapers management team!

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Tani Armstrong has been on the Plantscapers team since 2014 as our Office Manager.   Tani’s focus on the client experience from an administrative standpoint is the nucleus of our culture, and clients and vendors alike have constant interaction with her.

With Tani’s lifelong experience in accounting, human resources and employment staffing, she works closely with other members of the Management Team for precise and timely information.

Tani has been married to her husband for over 25 years, where they share a passion for traveling, as well as spending time with their friends, siblings, nieces and nephews.

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